Why NFTs don’t pump despite big partnerships: The root cause isn’t doubting whether top NFT projects have a future. They do. The root cause is: 1. the value alignment between NFTs and brands 2. the time frame It’s simple: Holders want appreciation to their assets on the shortest time frame possible. If the market doesn’t pump assets because meta is elsewhere, then they’d need at least some value flow to look forward to. But we’re holding JPEG collectibles not stocks. Until speculation comes back, we need to behave like people who bought 1st edition charizards to hold for 20 years.