GM everyone! Today we have an amazing icon @samanthawyap, the CEO & Founder, @samanthawyap talking to @Crypto_Goblinz. Anyone who is planning to do any marketing should listen to this episode as Samantha discusses her Playbook, which she created, and it's an amazing read! - will save you a lot of hassle! What's in this interview: 00:00 - Telling stories and building trust 01:01 - How do you build Trust? 02:30 - Samantha's Whitepaper on how to tell stories 03:15 - greatest challenge & success in building a brand 04:20 - Why should you trust YapGlobal to represent your brand 06:00 - Advice on how to be a good marketer 06:55 - How to build a personal brand as a founder 08:40 - Guide to all by Samantha! - No AirPods, tone of voice, body postures, it all counts, and so much more. 11:00 - Conferences - keep it real, make it spicy, make people remember you, OWN the STAGE. 12:20 - Linkedin: building your brand