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Do you know that what really matters in Union Build isn’t just showing up on the leaderboard, it’s your mindshare
Mindshare is the percentage of overall attention you’ve earned in Union’s ecosystem
If you have 0.2% mindshare, you’ll get 0.2% of the rewards allocation, if your mindshare is 0.0%, even if you’re on the leaderboard, your reward will be zero. So instead of just aiming for rank, focus on building real influence and racking up mindshare
To grow your mindshare, take advantage of the Union Build’s Mad Yaps program
How to Get Started
1. Connect your X account via this allows Union to monitor your contributions through Kaito’s system
2. Understand how mindshare works
Relevance: Focus on Union’s tech like ZK proofs, cross chain messaging, or integrations with chains like Polygon, Arbitrum, and auBTC
Quality and originality: Avoid spam. Share insights, explain tech, or drop unique analysis
Engagement: Interactions from respected crypto accounts (aka Smart Followers) boost your mindshare
Consistency: Post regularly, but don’t spam
Timeliness: Tie your content to hot updates or ecosystem news
Note: Low effort posts, copies, or generic posts get little to no mindshare because the AI filters for real value
3. Create strong content on X
. Mention @union_build in your posts
. Break down Union tech in simple terms
. Share personal experiences using Union’s products
. Discuss partnerships like Union and auBTC
. Make threads, visuals, or memes with real info
. Join community convos, ask questions, reply, collaborate
If you have under 300 followers, engage with mid tier influencers who reply more often
Get Smart Follower attention, they carry more weight in the algorithm, follow trends, use mindshare updates from @kaitoai or other yappers to stay relevant
And lastly, avoid shortcuts like AI generated contents bots

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