He borrowed money from his grandmother and started an ice cream and tea business Today, he has more stores than Starbucks. This is the legendary story of Zhang Hongchao, the founder of Mixue Bingcheng: 🍦🧋👇

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1/ Zhang Hongchao was born in 1978 in Henan, China. He came from a poor background, having worked in agriculture and also repaired motorcycles. After entering university, he was almost unable to pay his tuition fees. With no other options, he sought help from his grandmother.

2/ Grandma lent him 3,000 yuan. He used this money to start his small business, a simple shaved ice stand. He has a freezer, a few chairs, and a folding table; even the ice shaver was made by himself. The menu is also very simple: shaved ice, ice cream, and smoothies.

3/ Winter has come, and business has slowed down, leaving Zhang Hongchao facing a tough choice. But he did not give up; instead, he took this as an opportunity to rethink his business. In 1999, he reopened with a new name "Mixue Ice City."

4/ However, this entrepreneurial journey did not go smoothly. At that time, China was developing rapidly, and many old urban areas were being demolished and rebuilt. He was quite unfortunate; no matter where he opened a store, he was soon notified that the building would be demolished. He could only keep moving around.