The Universal Challenge for Incentive Campaigns: Sustainability and Retention. Here is our design approach for Arbitrum DRIP Incentive Program: 1. Capitalize to match the others It is impossible and inefficient to incentivise every single vertical in DeFi, so for Season 1, we targeted a single key use case for lending markets: Looping of yield-bearing assets. 2. Market Sustainability To build a sustainable market for looping, we have onboarded quality assets and protocols through DRIP. Even after the incentive campaign ends, these protocols and assets will remain on Arbitrum. 3. Program Efficiency DRIP is a reflexive incentive program. We monitor the market, data, and performance of protocols and assets in real-time, which enables us to adjust the program to maximise every dollar spent. Since DRIP launched: - Both novel ( @USDai_Official / @Theo_Network ) and blue chip protocols ( @maplefinance / @eulerfinance / @morpho ) launched deployments on Arbitrum, and have seen significant growth. - The total market size of lending markets remains the same, while the ETH price dropped 32% during the same period - $146 TVL gain per $1 of incentive spent for USD assets Job's not finished.