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JUP AND JUICE🧃
Grassroots Media for @Jup_dao | DM to Collab | Powered by @JupiterExchange
J&J STUDIO SPACE 36 RECAP
MARKETING, MOMENTUM AND BUILDING
Joined by BillboardCTO
⸻
The Uranus Drone Show
Uranus and Studio accounts teased the reveal for pre hand.
People stayed up all night waiting for it.
When the drone show dropped
dozens of videos flooded X within minutes.
Did It hit harder because it came in a dead market?
No charts, no hype just creativity,
It reminded people: momentum is built, not waited for.
⸻
40 Days 50 Billboards.
BillboardCTO
Their team deployed 50+ billboards across multiple cities in 40 days.
The workflow is tight:
design → approval → scheduling → live → capture → distribute.
Some networks restrict crypto, some locations cost tens of thousands (Times Square is ~$20 for 8 seconds), and high-traffic cities require precision.
They keep costs down by grouping activations so the same team can capture multiple billboards in one run, smart, degen execution.
⸻
Strategy in Bear Markets
they aim to survive by promoting other communities, not just themselves.
Every coin they advertise indirectly markets them too.
Their vision now:
onboard bigger brands
expand beyond Solana
eventually own a physical billboard for month-long community contests
Solana following them recently was a big credibility signal.
⸻
Versatility is important to Survival
Sax touched on how the bear markets punish anyone who can’t adapt.
You need:
creativity
resourcefulness
the ability to build when the market is asleep
Projects that only know how to operate in bull cycles disappear.
The ones who stay flexible
reinvent
diversify
experiment
to make it to the next run.
Sometimes that means turning a $30k activation into $3k through hustle and networking.
The attention economy rewards versatility.
⸻
Why Bear Markets Are the Best Time to Prove Strength
When the market slows, people assume builders slow too.
That’s when trust breaks.
Brands that ship during the quiet months like Uranus with the drone show
separate themselves from the noise.
When the market comes back, people remember who kept showing up.
⸻
Posting Advice:
Creators Keep Killing Their Reach
Most Studio creators hurt their own posts by tagging 10 accounts.
X’s algorithm punishes over-tagging heavily.
The fix is simple:
tag 3 accounts max
share posts in creator group chats for manual support
let the content carry the post, not the tags
More tags = less reach.
Clean posts win.


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