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Brian Armstrong
Co-founder & CEO at @Coinbase. Creating more economic freedom in the world. ENS: barmstrong.eth Co-founder @researchhub @newlimit
We're continuing to rapidly iterate on the Base App since launch. Thanks everyone who jumped in to share thoughts on it in the last few weeks.
Going forward:
- we will focus on retail investors and traders as initial users, and grow from there
- we will broaden the feed to include a wider set of assets, supporting everyone building on base
- Base App will be multi-chain, but Base first, so you can access everything you want onchain
By focusing on bringing more demand, we’re aiming to create the best environment for innovating and building onchain.
Base is for everyone. Let's keep building.

jesse.base.ethJan 15, 03:18
Tl;dr: We’re focusing the Base app to be trading-first to drive demand and distribution for every asset and to be the best app for whatever you do in the onchain economy.
Since announcing the Base app in July, hundreds of thousands of you have used the app to create, trade, save, spend, and build. Seeing the adoption has been incredible. We've also heard clear feedback about what's landing and isn't. Three themes stand out:
- The app felt overly focused on social. It came across as too close to web2, and didn’t show support for the full breadth of assets that people want to trade.
- Everyone wants more high quality assets. In general there is a desire to engage with and trade high quality assets. This is the most important opportunity as we bring capital markets onchain.
- The feed needs to surface everything: Having a feed of what's happening onchain is a good idea, but it needs to surface apps, stocks, predictions, and every asset class (with social tokens are just one of many).
In a world where everything is tokenized and tradeable, the single most valuable thing we can do is drive demand and distribution to everyone. That’s exactly what the Base app is going to do. We’re going to make the Base app the best place to trade and use every asset.
Concretely this means:
1. We’re going to build for trading first. Having trading as our primary focus will help us bring demand and capital for all rapidly growing asset classes in the economy.
2. We’re going to bring more high quality assets onchain. To best serve the trading use case, we’re going to make it so everything is tradable in the app — protocols, apps, stocks, predictions, memes, and yes creators too.
We’re going to lean into a finance-first UX. We be
3. We’re going to lean into a finance-first UX. We believe it makes more sense to layer social features on top of finance, than the other way around. This means we'll continue to experiment with features like copy-trading, feed-trading, and leaderboards.
This is going to be hugely additive to the Base economy because it's going to drive more capital and users to every asset and app.
Base app will be the best self-custodial wallet to trade and use every asset, globally accessible, with fast, simple onboarding for everyone, everywhere. Base chain will continue to be the best chain to build anything, now supercharged with even more distribution.
We’re building this together, in the open, and seeing how people use the app keeps teaching us what matters most. Thank you for the continued feedback.
Stay based.
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